Mart Martin

3 Key Questions


Mart Martin is founder and facilitator of 3 Key Questions LLC. 3KQ helps organizations and individuals gain clarity around who they are, what they do, and why it matters. For organizations, he uses a process called a Brand Construct. For individuals, it’s a workshop called Attentional Living®.

Prior to launching 3KQ in 2019, Mart led brand strategy for the marketing communications agency Jackson Spalding. He developed the JS Excavation®, a
precursor to his Brand Construct, and led companies and nonprofits through the development of their brand foundation, including a mission statement, core values, brand positioning, key messages, brand name, and taglines. His client list includes Chick-fil-A, The Coca-Cola Company, The Goizueta Foundation, Growing Leaders, Georgia Humanities, North Georgia Community Foundation, and Eagle Ranch.

Mart joined Jackson Spalding in 2006 after spending 20 years with The Coca-Cola Company where his positions included director of public relations for Coca-Cola North America, manager of corporate media relations, and manager of worldwide sports publicity.

Prior to Coca-Cola, Mart was director of media and public relations for the 1985 United States Olympic Festival and the 1983 Special Olympics World Summer Games, both held in Baton Rouge, La. He also held positions with Heritage Publishing Company in Little Rock, Ark., and Mississippi Special Olympics.

In addition to the Eagle Ranch board, Mart serves on the advisory board of the C.S. Lewis Institute Atlanta and is a Lewis Fellow. He is past president of Tom Key’s Theatrical Outfit professional theatre company and serves on the advisory board of Stanton Lanier’s Music to Light the World. He is an elder at Dunwoody Community Church.

Currently, Mart is writing a book based on his Attentional Living® process, which helps people put the proper focus on their priorities, purpose, and calling.

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Mart Martin